CONTRACTING WITH INFLUENCERS
Dear Subscriber, Traditional media channels (TV, Radio, Print etc) are facing a losing battle with emerging digital information channels (Facebook, YouTube, Instagram etc) and it is only a question of time before traditional media as we know it becomes extinct. With the advent of new media came a new crop of Influencers who have acquired massive followership on social media platforms. The size of their followers has helped them gain the attention of corporate brands who then engage them to [...]